
As October begins and the leaves begin to turn different shades of red and orange, Halloween is just around the corner. From timeless costumes like ghosts and superheroes to the most popular trends of the internet, Halloween is the time for creativity to run wild and candy to reign supreme. This year, a wave of new trends and tastes is out to play in towns all over the United States.
Halloween 2025 has seen a surge of imaginative and personalized costume choices, with a shift towards unique, more self-expressive themes. According to information from a survey done by the Halloween & Costume Association, 51% of adults who celebrate Halloween plan on dressing up this year, with 31% planning on their pets as well. Additionally, 26% of outfits have been influenced by Taylor Swift’s engagement, and 23% by Sabrina Carpenter’s tour. Netflix’s new movie “Kpop Demon Hunters” features a new costume line in several costume stores. Throughout social media, trends for Victorian-style and futuristic style costumes have been on the rise as well.
The candy trends of this year reflect nostalgic choices on the shelves. Chocolate remains the number one favorite, with M&M’s, Snickers, and gummies coming out with popular Halloween variants. According to Snack & Bakery, 80% of Halloween candy purchases are chocolate. The National Retail Federation has reported a projected $13.1 billion in candy sales throughout the United States. Many brands have also produced healthier options, with sugar-free variations flooding the market as well.
Decor trends have also been resurfacing. This year, they range from classic spooky themes to more high-tech innovations. Many trends of turning front and back yards into haunted houses or mazes have been picking up. Classic Victorian gothic trends have been making their comeback, with velvet drapes and cobwebs, classic elements of design. Holographic projections have become a popular alternative to inflatables in people’s front yards, projecting holograms onto their houses for passersby to see.
With the Halloween season in full swing, don’t miss this opportunity to grab a friend or loved one and hop onto the trends, or create your own creative twist. Stores’ discounted prices are always a great motivating factor to splurge and get all the essentials for an epic Halloween this October.
As October unfolds, this Halloween season has already seen an incline in trends of the past combined with more recent ones. From costumes that are making a comeback to decor that has the possibility of changing a house’s whole aesthetic, this year’s celebration is already diverse and unique as ever. Whether enjoying a corn maze, trick-or-treating in cool outfits, or just enjoying the sights and sounds of fall, this Halloween has something for everyone to find and participate in.