The ongoing feud between Alex Cooper, host of Call Her Daddy and founder of the Unwell Network, and Alix Earle, beauty influencer, 2nd runner up in season 34 of Dancing with the Stars, and former host of Hot Mess, has evolved into one of the most closely watched dramas in the tik tok space. What began as a quiet business split in 2025 has escalated into a full‑blown public standoff; fueled almost entirely by TikTok posts, reposts, and passive‑aggressive commentary.
The tension traces back to early 2025, when Cooper’s Unwell Network abruptly dropped Earle’s Hot Mess podcast. At the time, rumors swirled about behind‑the‑scenes conflict, especially after Earle skipped an Unwell‑hosted Super Bowl event despite being in New Orleans for the game. Three weeks later, Hot Mess was gone from the network’s roster.
Cooper insisted publicly that Unwell had returned all rights to Earle and wasn’t blocking her from relaunching the show. Earle, however, later told The Wall Street Journal she felt “lost” during that period and struggled to get the podcast set up elsewhere.
The feud reignited this April when Earle reposted a TikTok accusing Cooper of exploiting vulnerable guests, likening her to an “ambulance chaser.” Cooper responded with a direct TikTok post on April 13, telling Earle to stop with the “passive‑aggressive reposts” and publicly state her issues, “unless the fake narrative she had in her head was way more interesting than the real thing.”
Cooper’s message was blunt:
“You’re going to need to get specific and just say what you’ve got to say about me. Stop hiding behind other people and just say it yourself. What’s the beef?”
Alix Earle then commented “On it!!” and later responded the next morning, in a video filmed by friends waking her up after Coachella, she watched Cooper’s call‑out and smiled, saying:
“Wait, that just literally made my whole day.”
Some fans are speculating that this whole tik tok call out was simply a PR stunt, with the potential of Alex Cooper inviting Alix Earle to her podcast show next week.
As of mid‑April 2026, Earle has not released a full explanation of her side of the story, though her TikTok activity suggests she may be preparing to speak out. Cooper, meanwhile, has declared she’s “out” unless Earle has something substantive to say.
Given the traction these posts have gathered with Alix Earle’s following count jumping from 8.3 million to 8.4, and with her 2 most recent posts having 6.5 million and 13.2 million views, fan are eagerly awaiting her response.
Multiple people, celebrities and viewers alike have begun to severely dislike Alex Cooper as her podcast highlights drama, and the worst parts of people’s lives. Similarly, she has claimed her whole brand is focusing on women’s well-being while actively posting negative comments about women and leading smear campaigns on women.
Alix Earle, on the other hand, has gained positive traction and popularity. She just recently released her new brand, Reale Actives, which is a skincare company based on helping struggling women with acne.
